Question
Should we move all teams onto a single customer relationship management (CRM) system instead of using multiple different tools?
Background
Right now, individual teams have chosen CRMs that match their workflows, resulting in fragmented data and inconsistent reporting. A single CRM could improve visibility and analytics, but may force some groups to adjust their established processes.
Options
- Standardize on one enterprise CRM for all business units.
- Standardize for customer-facing teams while allowing exceptions for internal groups.
- Maintain multiple CRMs but invest in better integrations and data sync.
- Make no organizational change at this time.